Archive for the ‘2.a. Technical Skills’ Category

Awesome Video Player – Boost List Building and Sales

January 14, 2010 2 comments

A Revolutionary Video Player That Increases List Building, Conversion and Sales

Unless you’ve been living under a rock for the past twelve months, you’ll undoubtedly have noticed the viral power of video as a marketing tool. And if you haven’t? Well, you’re in the wrong business.

If you think back to the summer, when Frank Kern re-launched his monster course Mass Control. His sales letter consisted purely of a twenty-minute video and order link saying “click here to buy now.” The result? Around $1 million in sales…

Likewise, when Mike Filsaime launched Butterfly Marketing 2.0 and more recently – The 7 Figure Code – aside from some order details a simple video did all the selling. So the proof really is in the pudding (and I’m sure you don’t need me to tell you) that online video works like gangbusters!

But with the constant changes in technology and the way we as people communicate with each other on the web, the truth is that video marketing is NOT a choice, but a very necessary requirement when it comes to remaining competitive in your market.

To be brutally blunt: unless you’re using video marketing in your business, your competition will completely blow you out of the water and steal all your customers.

Easy Video Player is the birth of video marketing 2.0. It allows you to capture your prospects at the very moment in which they are most likely to take action, by inserting Aweber opt-in forms and order buttons INSIDE your videos – yeah, actually inside them.

And if you think that’s powerful…

How about the fact that Easy Video Player also includes a number of viral sharing features, allowing your new customers to share your video with thousands of people across the globe – maintaining the quality of your message with an opt-in form or payment button effortlessly propelling them to take targeted action. Step aside YouTube.

Grow your video sales … Click Here!


2. Skills (How-to Skills)

November 6, 2009 1 comment

Once we understand how the online business works (see “Knowledge” category for details), let us see what skills are required to make the online business model work.

There are mainly two types of skills, namely Technical Skills and Marketing Skills.

Technical skills include knowing how-to:

  • Purchase a domain name
  • Host the domain
  • Create a webpage
  • Upload a webpage to your host
  • Set up a list capturing mechanism
  • Set up automated mails
  • and so on …

Marketing skills include knowing how-to:

  • Write good copy (good headlines, good sales pages, good emails, …)
  • Do article marketing
  • Do social marketing
  • Do video marketing
  • Joint venture
  • Blog
  • and so on …

In this category of posts (Skills) we will be discussing these skills in greater detail.