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Archive for the ‘2. Skills (How-to Skills)’ Category

HEY! Stop Paying For Online Marketing Information!

August 3, 2010 Leave a comment

HEY! Stop Paying For Online Marketing Information!…

..Especially When You Can Get It Here For FREE!

Get a range of information for free such as:

  • Advanced SEO Techniques
  • Viral Traffic Generation
  • Dominate The Web 2.0 Market
  • Become An Affiliate Marketing Master

… and MORE!

Click here to get the download information.

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Please leave your comments about how useful you found this information.

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Quick announcement and a favor…

August 3, 2010 Leave a comment

I don’t know if you follow renowned speaker and business coach Brian Tracy. I am a co-author with him in a book, “The DNA of Success Stories.”

Brian has been battling cancer this year and I just heard from a friend that he may be hosting a live event this fall for small business owners like us.

I will keep you posted when I find out more. But first I need to ask you a favor…

I am helping Brian conduct a survey of the current needs of small business owners. We would like to ask you a
couple of questions. Can you help us out?

You can answer the questions here at this link:

Take Survey

Thanks.

The Great Formula

June 10, 2010 Leave a comment

Download the FREE eBook version of Mark Joyner’s #1 Bestselling Book The Great Formula, for creating maximum profit with minimal effort.

It reveals the SIMPLE THREE STEP FORMULA that created every fortune in history.

Mark had a theory: giving away The Great Formula as an eBook would actually increase the sales of the print book.

So he convinced his publisher, John Wiley & Sons, to go along.

So, grab it for free when it is still available.

http://bit.ly/TheGreatFormula

Enjoy!

Get Paid for Who You Are – David Wood – Free Book

May 31, 2010 Leave a comment

David Wood makes a habit of thinking “outside the box” …

But his latest marketing strategy to get his new book, “Get Paid For Who You Are” is a little “over the top” because he’s giving it away – “free.”

Why? There’s a wonderful charity angle, plus I must say it’s a smart way to create buzz.

His Table of Contents line-up is AMAZING and what one would only get by purchasing expensive products …

Click here to claim your free copy of this amazing book

TABLE OF CONTENTS

Foreword 11

Introduction 13

Chapter 1 Yes, Even You Can Do It 17

Chapter 2 Get Out Of Your Own Way 27

Chapter 3 Step 1: Decide Who You Help 37

Chapter 4 Step 2: Set Up Your Website in Seven Days 49

Chapter 5 Step 3: Set up Your Newsletter in Seven Days 65

Chapter 6 Step 4: Create Your Own Product in Seven Days 81

Chapter 7 Step 5: Get Massive Traffic To Your Website 101

Chapter 8 How to Give And Grow Your Business 115

Chapter 9 Conclusion: Go Thou And Do Likewise 129

Bonus Materials

Section A Your Confidence Booster 135

Section B How to Find Your Perfect Niche 140

Section C What To Put On Your Website 149

Section D Search Engine Optimization 153

Section E Partnering with Nonprofits and Corporations 162

Section F Continuing Education Program 172

Click the URL below to listen to claim your FREE copy of “Get Paid For Who You Are.” Here’s the link:

Click here to claim your free copy of this amazing book

David isn’t giving 1, 2 or even 3 chapters away … he’s giving away the entire book – no strings!

Right now, while it’s still fresh on your mind, listen to what David has to say and claim your copy of “Get Paid For Who You Are.” Here’s the link:

Click here to claim your free copy of this amazing book

Pass this info on to friends who also want to get paid for who they are by forwarding this email message to them now 🙂

1.8. Public Relations Marketing

January 14, 2010 Leave a comment

Public Relations Marketing

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

A public relations (PR) strategy may play a key role in an organization’s promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free.

The success of well executed PR plans can be seen through several organizations that have made it a central focus of their promotional strategy. Paul Newman’s Salad Dressing, The Body Shop, and Ben & Jerry’s Ice Cream have positioned their organizations through effective PR strategies. Intel, Sprint and Microsoft have leveraged public relations to introduce and promote new products and services.

Similar to the foundational goals of marketing, effective public relations seeks to communicate information to:

  • Launch new products and services.
  • Reposition a product or service.
  • Create or increase interest in a product, service, or brand.
  • Influence specific target groups.
  • Defend products or services that have suffered from negative press or perception.
  • Enhance the firm’s overall image.
  • The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers.

Goals and Objectives

Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your public relations strategy and can they be measured and quantified?

Each of these areas may reflect the goals your public relations campaign may seek to accomplish.

Press relations

Communicating news and information of interest about organizations in the most positive light.

Product and service promotion

Sponsoring various efforts to publicize specific products or services.

Firm communications

Promoting a better and more attractive understanding of the organization with internal and external communications.

Lobbying

Communicating with key individuals to positively influence legislation and regulation.

Internal feedback

Advising decision makers within the organization regarding the public’s perception and advising actions to be taken to change negative opinions.

Source: Articles on bplans.com

1.7. The Essential Contents of a Marketing Plan

January 14, 2010 2 comments

The Essential Contents of a Marketing Plan

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.

  • Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include market forecast, segmentation, customer information, and market needs analysis.
  • Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.
  • Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements. The forecast alone is a bare minimum.
  • Expense Budget: This ought to include enough detail to track expenses month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics, programs, management responsibilities, promotion, and other elements. The expense budget is a bare minimum.

Are They Enough?

These minimum requirements above are not the ideal, just the minimum. In most cases you’ll begin a marketing plan with an Executive Summary, and you’ll also follow those essentials just described with a review of organizational impact, risks and contingencies, and pending issues.

Include a Specific Action Plan

You should also remember that planning is about the results, not the plan itself. A marketing plan must be measured by the results it produces. The implementation of your plan is much more important than its brilliant ideas or massive market research. You can influence implementation by building a plan full of specific, measurable and concrete plans that can be tracked and followed up. Plan-vs.-actual analysis is critical to the eventual results, and you should build it into your plan.

Source: bplans.com

1.6. Do I need a business plan?

January 14, 2010 Leave a comment

Do I need a business plan?

By Business Plans

Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a venture capitalist, you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning.

If you are approaching a banker for a loan for a start-up business, your loan officer may suggest a Small Business Administration (SBA) loan, which will require a business plan. If you have an existing business and are approaching a bank for capital to expand the business, they often will not require a business plan, but they may look more favorably on your application if you have one.

Reasons for writing a business plan include:

  • Support a loan application
  • Raise equity funding
  • Define objectives and describe programs to achieve those objectives
  • Create a regular business review and course correction process
  • Define a new business
  • Define agreements between partners
  • Set a value on a business for sale or legal purposes
  • Evaluate a new product line, promotion, or expansion

What’s in a business plan?

A business plan should prove that your business will generate enough revenue to cover your expenses, but a business plan may vary depending upon whom your audience is. If you are writing a plan for your colleagues and partners, for example, to expand an existing business, then the focus of that plan may be more operational than financial. Yes, you are going to show your partners how this expansion will mean more revenues, but they are going to want to know the nuts and bolts of how this new venture is going to be implemented.

If you are writing a business plan for a bank, your bank manager will want to see that your ideas are well thought out, but the most important aspect to him or her will be your financials. Are your assumptions realistic? And will the cash flow of the business be enough to ensure that you can make the monthly payments for the loan that you have requested? If your business is making $1,000 a month and your payments are $1,200 a month, the bank is likely to turn you away.

When considering an investment opportunity, most venture capitalists look at the obvious trends and market niches. Transcending the business elements, however, the most important factor in a decision to invest in a company is the quality of the people. In real estate, the three biggest criteria are “location, location and location.” The venture capital axiom is “people, people and people.” VCs will ask, how experienced are the people that are going to run this business? Do they have knowledge of the industry? Have they started successful ventures in the past?

What makes a successful business plan?

  • Presents a well thought out idea
  • Contains clear and concise writing
  • Has a clear and logical structure
  • Illustrates management’s ability to make the business a success
  • Shows profitability

Bringing it all together…

Your business plan is like your calling card, it will get you in the door where you’ll have to convince investors and loan officers that you can put your plan into action. You want your calling card to look impressive, so make sure your business plan is printed out on good quality paper, you have checked the spelling and grammar and that your numbers add up. Anyone who sees errors while reading your plan will wonder whether you are going to make similar errors in running your business.

A great business plan is the best way to show bankers, venture capitalists, and angel investors that you are worthy of financial support. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen.

Source: Click Here for More on Business Plans